The Outcome OS for Product-Led Companies.
Northly is the operating layer where company strategy becomes measurable reality. Connect your objectives to metrics, initiatives, and outcomes — not just track OKRs, but close the loop from strategy to impact. Built in Europe, powered by AI.
One platform. Strategy to outcome.
Northly connects the dots that other tools leave scattered — from company strategy through team objectives down to measurable results. Here's how.
AI Strategy Coach
Draft better objectives, score key result quality in real-time, and get alignment recommendations — all powered by AI that understands OKR methodology and your company context.
Strategy Map
See how every team objective connects to company strategy. Spot misalignment, redundancy, and strategic gaps in one interactive view.
Outcome Analytics
Move beyond progress bars. Track whether objectives are driving real business outcomes with trend analysis, forecasting, and automated health reports.
Contextual Check-ins
Context-rich weekly updates that surface metric trends, initiative status, and the right question at the right moment — not just 'update your progress'.
Outcome-Initiative Bridge
Connect what you're building to why you're building it. Link every initiative to a key result with a hypothesis, and track whether it's actually moving the needle.
Metric Connectors
Pull live data from GitHub, Jira, Amplitude, HubSpot, and more. When your metrics update, your key results update automatically — no manual entry.
From blank page to strategic clarity in seconds
The Northly AI Coach doesn't just help you write OKRs — it ensures they connect to your company strategy, are measurable, and set the right level of ambition.
- Drafts objectives and key results aligned to your company strategy
- Real-time quality scoring against best-practice frameworks
- Flags misalignment and suggests corrections before you commit
See the full picture — from boardroom to build team
The Strategy Map shows every connection between company vision, team objectives, and key results. For CPOs and strategy leads, it answers the question: is everyone actually rowing in the same direction?
- Interactive visualization of all objective dependencies
- Automatic gap detection when teams are misaligned
- Drill down from company vision to individual key results
OKRs Are the Foundation. Outcomes Are the Goal.
OKR stands for Objectives and Key Results — the proven goal-setting framework used by Google, BMW, and Spotify. But tracking OKRs alone isn't enough. Northly builds on the OKR method to create a full outcome management system: one that connects strategy, metrics, initiatives, and results in a single operating layer.
Focus That Compounds
3–5 objectives per quarter. That's it. Northly enforces strategic focus so your team invests energy where it creates the most impact — not where it's easiest to measure.
Alignment Without Bureaucracy
The Strategy Map shows how every team's work connects to company strategy. No alignment meetings, no spreadsheet gymnastics. Just clarity.
Outcomes, Not Activity
Weekly check-ins and live dashboards show what's actually changing — not how busy people are. Spot problems early, course-correct fast, and prove impact at quarter end.
Trusted by strategy and product teams
Companies across Europe use Northly to close the gap between strategy and measurable results.
“Northly changed how we connect strategy to execution. The AI Coach saves our leadership team hours every week — and the Strategy Map gives the board a view they never had before.”
K. W.
Chief Strategy Officer, Manufacturing Group, Munich
“The Strategy Map was a game changer. For the first time, all 14 teams can see how their work contributes to company outcomes. Engagement has measurably improved.”
M. B.
Head of People & Culture, Logistics Company, Zurich
“As a scale-up with 200 people, we needed an outcome management tool that grows with us and respects European data privacy. Northly delivered on both — and the built-in Academy accelerated adoption across the company.”
S. M.
VP Operations, FinTech Startup, Vienna
Frequently Asked Questions
What is an Outcome OS?
An Outcome OS is the operating layer that connects company strategy to measurable results. It starts with OKRs (Objectives and Key Results) as the goal-setting engine, then adds metric tracking, initiative linking, and cycle learning to close the full loop from strategy to impact. Northly is the first Outcome OS built specifically for European companies.
What are OKRs?
OKR stands for Objectives and Key Results — the proven goal-setting framework used by Google, BMW, and Spotify. An Objective is a qualitative, inspiring goal. Key Results are the measurable outcomes that show whether the Objective is being achieved. Northly uses OKRs as the foundation of its Outcome OS, extending the framework with AI coaching, strategic alignment, and outcome analytics.
Who is Northly for?
Northly is built for product-led and strategy-driven companies with 10 to 500 people. It's used by CPOs, Heads of Strategy, HR leaders, and CEOs who want to connect what teams do every day to company-level outcomes. We offer a free tier for teams up to 3 users.
How is Northly different from other OKR tools?
Most OKR tools stop at tracking objectives and key results. Northly goes further: the AI Coach helps you write better goals, the Strategy Map shows alignment gaps instantly, Metric Connectors pull live data from your tools, and Outcome Analytics measures whether your goals are actually driving business results. Plus, we're GDPR-native and fully available in German.
Is Northly GDPR-compliant?
Yes. All data is stored exclusively on EU servers in Frankfurt am Main. We offer a Data Processing Agreement (DPA) and as a European company, we are fully GDPR-compliant.